Asian Paints - Making quality paints for generations

With an annual turnover touching Rs 3,50,000, Asian Paints is undoubtedly the leading manufacturer of paints in India. The company was the joint effort of a group of men consisting of Champaklal N Choksey, Chimanlal H. Choksi, Suryakant C. Dani and Arvind R. Vakil who got together in February, 1942 to set up a paint company in a garage on Foras Road, Mumbai and named their company the Asian Oil & Paint Company, a name which had been decided randomly after going through the telephone directory.

The Asian Paints mascot, Gattu, the mischievous kid has had a lasting impression on the minds of the Indian consumer. Asian Paints emerged as India's leading paint company ahead of any international competition. Initially a family owned company it slowly changed into a professionally managed company.

Despite having major international companies such as Balmer Lawrie as clients, the company does not neglect the grassroots. It reaches out to the consumers in the remotest corners of the country. According to Suresh Pujari, sales promoter, Asian Paints, "Our retail and industrial segment teams have an extensive direct dealer network which enables us to satisfy all sectors. It is the quality of our products that has enabled us to capture the market."

Asian Paints is one of the most admired companies in India today with a mindboggling product range with paints for everything . It manufactures some of the most high performance long lasting emulsions. Making the task of doing up interiors easy, Asian Paints offers the Colour World shade palette designed by some of the talented designers of National Institute of Design, Ahmedabad. The APCW touch-screen Computer which is extremely easy to operate will help one to chose the correct shade for creating the 'Merawala Ghar.'

Website : http://www.asianpaints.com/

By: Sharmistha Chatterjee