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Ten League |
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As far as men's shirts go, the Indian market offers a range
of national and international labels to choose from. Here are the
ten top brands that dominate the market.
ZODIAC
 Who can forget the bearded, suave Zodiac man in those classic
shirts? Well, the brand has been around for over 25 years and is still
going strong. Known for its quality finish and style, Zodiac is also
the largest exporter of shirts to Europe. In addition, the Zodiac
tie has been a perfect complement for the shirts and a symbol of class
and sophistication for nearly 50 years.
LOUIS PHILIPPE
Louise Philippe from Madura Garment set the trend for international
style business dressing. This brand was one of the first to herald
the advent of foreign labels into India. The distinct crown crest
on the cuff and a buy-back guarantee if the buyer is not satisfied
made it an impressive brand.
VAN HEUSEN
This is the more formal label from Madura Garment s. Van Heusen has a sophisticated
image in shirt styling with crisp new fabrics and traditional cuts
which spell classic dressing.
ALLEN SOLLY
This is the label from Madura Garments that changed the concept of
corporate dressing as it brought in colour and the genre of Friday
Dressing into India. No longer was the corporate shirt in staid blue,
white, grey or beige. It was now in red, orange, yellow, green and
even purple.
ARROW
It's the American business look brought to India by Arvind Clothing.
It presents an image which is very Wall Street, very traditional with
boardroom basic styling on one side and some real casual relaxed wear
on the other.
COLOR PLUS
This is the label from the South that caused quite a sensation in
the men's fashion world. The shirts are trendy, the fabrics unconventional
and their styling international. Their latest stain free shirt is
a practical addition to the range besides their line-up of bottom
wear.
INDIGO NATION
This is the latest label from the newly-forme d company Indus league in
Bangalore. It's corporate and causal wear with an attention to detailing,
which is subtle but interesting. It's one of the few labels that are
being exported.
SCULLERS
Another label from the Indus League stable, Scullers styling inspirations
are based on the Oxford and Cambridge and Harvard looks where the
sport of sculling is very popular. It is formal and causal wear with
a European touch.
PARK AVENUE
One of the first branded shirts, Park Avenue from Raymond has a wide
collection of executive wear along with trousers, jackets and ties
and other accessories. The styling is very traditional with a wide
fabric choice.
VIVALDI AND PETER ENGLAND
These two brands have to be clubbed together although Vivaldi is by
Bombay Dyeing and Peter England by Madura Garments. They have a loyal
following because of their budget friendly pricing giving shirts for
under Rs 500 and make for ideal corporate dressing.
| Source:
The Week |
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