Creating Cost-effective brochures
First, develop a specific set of communication objectives for the
brochure. This will include the intended audience and how the brochure
will be used. Whether it will be used by sales people or actual users
should be clear.
If you develop your own creative ideas, you can save money. Later
seek the help of independent design firms or creative shops to execute
your idea. Use an ad agency only for a discrete objective, such
as developing a theme or slogan for a single product.
Make sure you hire an up-to-date designer. It is also wise to invest
in computerised production tools which can save you money.
You should be honest about the money you have to spend and communicate
this to your designers and your freelance partners. Only then can
they work to give you the best within your stipulated budget.
further save money and to get things done your way, manage the project
yourself. Of course, this does not mean that you can completely
dispense with designer help.
Try to get your own printing quotations and oversee the printing
yourself. Careful planning can bring down printing costs.
Invest in a few basic resources such as a scanner and a good quality
laser printer. You can use these to produce price sheets and cover
letters by scanning logos.
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