MAA Bozell, a joint venture between the MAA Group and Bozell Worldwide, is part of True North Communications, the world's sixth largest marketing communications group. Bozell owns 30% of MAA Bozell and some of its senior officers are on the board of the Indian company.

MAA Bozell was started in 1960 by the late Ayaz Peerbhoy as Marketing & Advertising Associates. Ayaz Peerbhoy, one of the doyens of Indian advertising, was well known for his business acumen as well as his creativity. His business intuition made him foresee the need for a truly Indian agency at a time when Indian products and services began coming of age. Originally based in Mumbai, MAA moved its Corporate Headquarters to Bangalore in 1981 after Ayaz Peerbhoy's death.

Bunty Peerbhoy, Ayaz's son, took over the company and the next few years witnessed rapid growth and diversification into a range of related marketing communication activities like Public Relations, Direct Marketing, etc., which made MAA the pioneer in Integrated Communications in India.

More than 40 years old, the company is ranked 10th among top 100 agencies listed in the A & M Agency Report. It employs about 150 people and all key posts are filled by professionals who have in depth experience in tackling brand issues and problems.

The Head Office at Bangalore is located in an impressive four floor building designed around an atrium with a rooftop garden and an internal waterfall. It functions as an independent entity, its main role being to provide support to all the other offices.